New Balance, a brand synonymous with quality and innovation, has been a driving force in the athletic footwear industry for over a century. Established in 1906 by William J. Riley in Boston, Massachusetts, New Balance began as a company specializing in arch supports and orthopedics. Riley's initial vision was to create footwear that offered superior comfort and support, leveraging his observations of chickens' three-clawed feet, which inspired the design of the original arch supports.

In the 1930s, New Balance expanded its product line to include running shoes, catering to athletes and sports enthusiasts. The brand gained significant traction during the 1970s when the famous "Trackster" model was introduced. This shoe, with its ripple sole and availability in multiple widths, quickly gained popularity among collegiate athletes and running enthusiasts. The 1970s also saw New Balance's commitment to domestic manufacturing, setting it apart from competitors who were outsourcing their production.

As the decades passed, New Balance continued to innovate, introducing advanced technologies such as ENCAP midsole cushioning and ABZORB shock absorption. These innovations not only enhanced durability but also provided unmatched comfort, solidifying New Balance's reputation as a leader in athletic footwear. The brand's dedication to quality and performance has earned it a loyal customer base worldwide.

Today, New Balance remains true to its founding principles, balancing cutting-edge technology with timeless style. The brand continues to produce a wide range of athletic and lifestyle footwear, as well as apparel and accessories, all designed with the goal of helping individuals achieve their best. New Balance's commitment to ethical manufacturing and sustainability underscores its role as a forward-thinking company dedicated to both people and the planet. From professional athletes to everyday runners, New Balance continues to inspire and empower individuals to move confidently in every step they take.