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Founded in 1847 by Louis-François Cartier in Paris, Cartier has evolved into one of the world's most iconic luxury brands. Known as the "Jeweler of Kings and the King of Jewelers," Cartier has become synonymous with opulence, craftsmanship, and timeless elegance.
Louis-François Cartier took over his master's workshop in Paris, marking the beginning of the Cartier dynasty. His vision was to create exquisite pieces that combined innovation with tradition. By the late 19th century, Cartier had gained recognition among European royalty, including Queen Victoria of England and King Edward VII, who referred to Cartier as "the jeweler of kings."
Under the leadership of Louis-François' grandsons—Louis, Pierre, and Jacques—Cartier expanded globally. Louis Cartier revolutionized jewelry design by introducing platinum and gemstones like diamonds, pearls, and emeralds. The brand's signature pieces, such as the "Panther" motif and the "Trinity" ring, became symbols of sophistication and luxury.
Cartier is credited with pioneering the wristwatch for men with the introduction of the "Santos" watch in 1904, designed for aviator Alberto Santos-Dumont. This innovation cemented Cartier's reputation as a leader in both jewelry and watchmaking. Today, the "Tank," "Ballon Bleu," and "Pasha" collections are celebrated worldwide for their timeless design and precision.
With over 150 boutiques across the globe, Cartier continues to blend tradition with modernity. The brand remains committed to exceptional craftsmanship, ethical sourcing, and innovative design. From red carpets to royal events, Cartier's creations adorn those who seek to embody grace and sophistication.
Cartier's legacy is more than just jewelry and watches; it is a testament to the art of storytelling through design. Each piece carries a piece of history, making Cartier not just a brand, but a heritage.