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Founded in 1905 by Hans Wilsdorf and Alfred Davis in London, Rolex has become synonymous with precision, luxury, and innovation in the world of watchmaking. Originally named "Wilsdorf & Davis," the company initially focused on distributing timepieces but soon shifted to producing its own watches. In 1908, Wilsdorf registered the trademark "Rolex," a name chosen for its simplicity and ease of pronunciation in multiple languages.
Rolex has a long history of groundbreaking achievements. In 1926, the brand introduced the Oyster, the world's first waterproof wristwatch. This innovation was put to the ultimate test when Mercedes Gleitze wore an Oyster while swimming across the English Channel in 1927. The watch emerged unscathed, solidifying Rolex's reputation for durability and reliability.
Another milestone came in 1931 with the invention of the Perpetual
Rolex has always been associated with exploration and adventure. In 1953, Sir Edmund Hillary and Tenzing Norgay wore Rolex Oyster Perpetual watches during their historic ascent of Mount Everest. This achievement cemented Rolex's status as a companion for explorers and adventurers. Similarly, the Submariner, introduced in 1953, became the go-to watch for professional divers, offering unparalleled water resistance and robustness.
Rolex's commitment to precision was recognized in 1910 when it became the first wristwatch to receive the Swiss Certificate of Chronometric Precision, awarded by the Official Watch Rating Centre in Bienne. In 1914, a Rolex wristwatch received a Class A precision certificate from the Kew Observatory in England, a distinction previously reserved for marine chronometers.
Beyond its technical achievements, Rolex has become a cultural icon. Worn by world leaders, celebrities, and athletes, the brand represents success and excellence. The Day-Date, launched in 1956, was the first wristwatch to display both the date and the day of the week spelled out in full. It quickly became a favorite among influential figures, earning the nickname "President's Watch."
Rolex's association with sports is equally illustrious. The brand is the Official Timekeeper of prestigious events such as Wimbledon, the Formula 1 Grand Prix, and the Daytona 24-hour race. The Cosmograph Daytona, introduced in 1963, remains a symbol of speed and performance, beloved by motorsport enthusiasts and collectors alike.
Today, Rolex continues to push the boundaries of watchmaking. The brand operates state-of-the-art facilities in Switzerland, where it meticulously designs, develops, and manufactures its timepieces. Each watch undergoes rigorous testing to ensure it meets Rolex's exacting standards for quality and performance.
From its humble beginnings to its status as a global symbol of success, Rolex remains dedicated to its founding principles: precision, durability, and timeless elegance. As the brand continues to innovate and inspire, its legacy as a leader in the world of horology remains firmly established.