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New Balance, a brand synonymous with quality and performance, has a rich history that dates back to 1906. Founded in Boston, Massachusetts, by William J. Riley, the company initially specialized in arch supports and other orthopedic products. Riley's vision was to create footwear that provided superior comfort and support, a mission that continues to drive the brand today.
In the early days, New Balance's primary focus was on creating custom arch supports designed to improve posture and alleviate foot pain. Riley's innovative approach quickly gained traction, and by the 1930s, the company had expanded its offerings to include running shoes. This shift marked the beginning of New Balance's journey into the world of athletic footwear.
In the 1960s, New Balance introduced the Trackster, one of the first performance running shoes available in multiple widths. This revolutionary product set the stage for the brand's commitment to inclusivity and customization. The 1970s saw the launch of the now-iconic 320 model, which garnered widespread acclaim and solidified New Balance's reputation as a leader in the running shoe industry.
One of New Balance's distinguishing features is its dedication to quality and craftsmanship. Unlike many other brands that outsource production, New Balance proudly manufactures a significant portion of its footwear in the United States and the United Kingdom. This commitment to domestic production ensures that every pair of shoes meets the brand's stringent quality standards.
In recent years, New Balance has made significant strides in sustainability and innovation. The brand is continually exploring new materials and manufacturing techniques to reduce its environmental footprint. From using recycled materials to developing energy-efficient production processes, New Balance is committed to creating products that are not only high-performing but also environmentally responsible.
Today, New Balance is a global leader in athletic footwear, apparel, and accessories. With a presence in over 120 countries, the brand continues to innovate and inspire athletes of all levels. Whether you're a professional runner, a casual jogger, or someone who values comfort and style, New Balance has something to offer.
From its humble beginnings as a provider of arch supports to its current status as a global athletic brand, New Balance has remained true to its founding principles of quality, comfort, and innovation. With a rich history and a commitment to excellence, New Balance is poised to continue its legacy as a leader in the world of footwear for years to come.