Since its inception in 1966, Vans has grown from a small family-owned business to a globally recognized lifestyle brand. The story of Vans is one of passion, innovation, and a dedication to authentic self-expression.

Humble Beginnings

Vans was founded by Paul Van Doren and his partners in Anaheim, California. Unlike other brands at the time, Vans operated its own manufacturing facility, allowing for direct control over quality and design. The brand initially targeted the skateboarding community, offering durable, grippy footwear that could withstand the rigors of skateboarding.

The Classic Slip-On

In the 1970s, Vans introduced the now-iconic Slip-On, a versatile shoe that quickly became a favorite among skaters and surfers. The checkerboard pattern, introduced in the late '70s, became synonymous with the brand and remains a staple in Vans' collections to this day.

Embracing Subcultures

Throughout the 1980s and 1990s, Vans became a symbol of counterculture, embraced by not only skateboarders but also by punk rockers, artists, and other creative communities. The brand's association with skateboarding culture solidified its image as a brand that champions individuality and rebellion against the mainstream.

Global Expansion

As the new millennium approached, Vans expanded its reach beyond skateboarding. The brand started collaborating with musicians, artists, and designers, further solidifying its position in the global fashion scene. From limited-edition collections to music festivals, Vans continued to innovate while staying true to its roots.

Vans Today

Today, Vans is more than just a footwear brand—it's a lifestyle. With a commitment to supporting creativity and self-expression, Vans continues to inspire people worldwide through its products, events, and community initiatives. Whether on the streets, in art studios, or on skate parks, Vans remains a symbol of authenticity and originality.

As the brand moves forward, Vans stays true to its founding principles: quality, creativity, and a relentless drive to inspire and empower individuals to express themselves boldly and authentically.