Wholesale Finds Spreadsheet
Supreme is more than just a brand; it’s a cultural phenomenon that has redefined streetwear since its inception in 1994. Founded by James Jebbia in New York City, Supreme started as a small skateboarding shop in downtown Manhattan. Over the years, it has grown into a global powerhouse, blending skate culture, art, and fashion into a unique identity that resonates with fans worldwide.
James Jebbia, a British-American designer, envisioned Supreme as a space where skaters and streetwear enthusiasts could find high-quality products that reflected their lifestyle. The brand’s name, "Supreme," was chosen to signify its commitment to being the best in its field. From hoodies and T-shirts to skateboards and accessories, Supreme’s products quickly gained a reputation for their bold designs and limited availability.
Supreme’s rise to prominence was fueled by its collaborations with artists, musicians, and other brands. Iconic pieces from collaborations with brands like Nike, Louis Vuitton, and The North Face have become collector’s items. The brand’s signature red box logo, introduced in 1994, is now a symbol of exclusivity and streetwear culture.
Supreme’s impact extends beyond fashion. It has influenced music, art, and even mainstream culture. Celebrities like Kanye West and Travis Scott have frequently been spotted wearing Supreme, further cementing its status as a cultural icon.
One of Supreme’s most defining characteristics is its business model of releasing products in limited quantities. These "drops" create a sense of urgency and exclusivity. Fans often line up for hours, and items sell out within minutes online. This scarcity has led to a booming resale market, where products can fetch prices many times higher than their original retail cost.
For a comprehensive overview of Supreme’s product releases and collaborations, check out this interactive spreadsheet. It provides detailed insights into the brand’s most sought-after items.
From its humble beginnings in New York, Supreme has expanded globally, with flagship stores in Tokyo, London, Paris, and Los Angeles. Each store reflects the brand’s ethos, blending minimalist design with a nod to skate culture. Despite its growth, Supreme has maintained its underground appeal, staying true to its roots.
Supreme’s influence shows no signs of waning. In 2020, the brand was acquired by VF Corporation, the parent company of The North Face and Vans, for $2.1 billion. This move sparked debates among loyal fans about the brand’s future direction. However, Supreme continues to release innovative designs and collaborate with influential figures, ensuring its relevance in the ever-changing world of fashion.
From its origins as a small skate shop to its status as a global icon, Supreme’s journey is a testament to the power of authenticity and cultural resonance. Whether you’re a die-hard fan or a casual observer, there’s no denying the impact Supreme has had on streetwear and beyond.